For over 25 years, Lyon Financial Services has been providing accounting, insurance and investment alternatives to both individuals and companies throughout Southwestern Ontario. Whether a small home-based business or a large incorporated entity, Lyon Financial provides bookkeeping and payroll services, personal and corporate tax preparation, year-end financial statement preparation, and assists clients when dealing with the Canada Revenue Agency.

After successfully establishing the accounting practice, owner John Moran introduced investment products into the business to provide his clients with the opportunity to purchase tax effective investments. This side of the business has grown substantially and he is in the process of re-branding the operation –, his new website will be available to visit by mid-September.

Given the complexity of the financial world and the vast number of available products, Lyon Financial has embarked on a regular schedule of seminars to educate both existing and potential clients about investment alternatives. The next seminar will be held at the Delta Hotel and Conference Centre during the last week of September.

With the goal to simplify the path to financial stability, Moran uses his extensive knowledge of investment products to offer his clients a wide range of options.

His insurance and investment products, offered by North America’s top carriers, include Guaranteed Investment Certificates, Segregated Funds, RRSPs and RRIFs, Individual Health Plans, Life Insurance, Critical Illness Insurance and Disability Insurance.

“I encourage clients to take the time to investigate investment alternatives as part of their portfolio,” says Moran. “These will be products that have little correlation to the equity and bond markets. Consider that the management of some of the largest pension funds in Canada and the US currently hold, on average, almost 40% of alternative investment assets in their portfolios. These products, which include investment in real estate projects, mortgage based assets and non-equity fund products are now available to most investors for their RRSP’s, TFSA’s and non-registered investments.”

With a designation as an Elder Planning Counselor, Moran also recognizes the concerns of seniors with regards to financial planning while facing issues with aging, health, long-term care, and end of life issues.

“Within the next five years, over half the Canadian population will be over 50. I feel it is important to incorporate that awareness into my business, whether it be with something as simple as using larger font type in correspondence.”

Moran takes a strong interest in contributing to the community. For over 30 years he has been involved in the execution of various organizations including acting as the Chairman of the Guelph Hydro Commission, the Municipal Electric Association of Ontario and the men’s golf committee at the Cutten Club. He was also a Director of the Guelph YMCA-YWCA and Planned Parenthood Guelph. Currently Lyon Financial has taken on the lead sponsorship of the Guelph Gator girls softball program. As well Moran’s company has been a contributing sponsor of the annual Guelph lecture series on being Canadian.